After more than four decades, D’Addario is retiring its oval logo in favor of a design more meaningful, which debuted at the NAMM show last month. To create its new brand identity, D’Addario family members and employees devoted a year to self-discovery. The new logo, which is a contemporary evolution of the original, signifies the company’s commitment to remaining modern, technologically advanced and forever innovative. This dedication to the cutting-edge keeps D’Addario continuously upgrading its machines and refining its processes. The new mark, an iconic and stylized letter “D” with six strings that begin separately and end in unity, directly reflects the company’s devotion to its values via its family of brands: Planet Waves, Evans, Pro-Mark, PureSound and Rico.
Before being invited into the D’Addario fold, each of these companies exhibited a strong commitment to innovation. United under D’Addario, these brands are supported and encouraged to continue innovating and producing the best products for musicians. The new D’Addario logo and mark were designed to reflect the company’s most important value of performance, and are intended to inspire all musicians to reach for higher levels of performance and creativity.
“We want our brand to represent who we are and what we stand for,” remarked CEO Jim D’Addario. “We are musicians, innovators, performers and people with creativity and spirit, and we want our customers to feel the same sense of pride in our brand that we do.”