| October 22, 2013 | 0 Comments

EWhen I was in grammar school, my teacher told my parents, “Gene could be an ‘A’ student, if he only made an effort.” I didn’t understand what making an effort meant. So, I asked my parents, “What does making an effort mean?” They explained that making an effort meant paying attention in class, doing my homework, studying what I was told to study and wanting to be an “A” student. So, I did…and I became an “A” student.
What does “making an effort” mean to you as a salesperson? It means getting to work on time, paying attention to what is going on around you, reading sales training books, staying late if you have a customer and, most of all, having a positive attitude.
Only having a positive attitude and giving 110-percent effort will make you a successful salesperson.Here is what people smarter than I am have to say about effort:

“Continuous effort—not strength or intelligence—is the key to unlocking our potential.”
Winston Churchill

“A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”
Elbert Hubbard

“Enthusiasm is the mother of effort, and without it nothing great was ever achieved.”
Ralph Waldo Emerson

“Satisfaction lies in the effort, not in the attainment. Full effort is full victory.”
Mahatma Gandhi

Your success is determined by the amount of effort you give to the job at hand. A little effort will get little results, a good effort will get good results and a great effort will get great results.
I am not a clock-watcher, and you shouldn’t be one, either. If I ever watched a clock, I was hoping I could have more time to get the job done.
On the road, I would call on a dealer and, no matter how late it was, I would drive 300 miles to get to the town where my next dealer call was the…
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Category: Columns, Sales Guru