Jack Sonni has joined D’Addario & Company as Vice President of Marketing. Sonni’s background includes serving as Vice President of Marketing Communications at Guitar Center, where he was responsible for the creative direction of all corporate marketing, advertising, public relations and promotional events. While there, he was also instrumental in the development of promotional partnerships with brands such as Nike, Levi’s and Warner Brothers. After leaving Guitar Center, Sonni became a consultant and partnered with other firms in the creation of cost-effective marketing campaigns designed for execution and measureable sales results.
He is also a professional musician and former guitarist for Dire Straits during the band’s “Brothers In Arms” era, and played with Pete Townshend, Keith Richards, Eric Clapton and Bob Dylan.