RSSCategory: Features

How To Supercharge Your Lessons Program

How To Supercharge Your Lessons Program

| August 24, 2016 | 0 Comments

For many MI retailers, the unfortunate fact is that simply selling musical instruments isn’t enough to survive and to thrive. That conundrum has led to the creation of the “add-on sales opportunity.” Considering that consumers must train to become proficient when playing instruments, perhaps MI retailers’ best add-on sales opportunity centers on offering lessons. Lessons […]

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DJ And Lighting Gear Can Help You Overcome Competitive Challenges

DJ And Lighting Gear Can Help You Overcome Competitive Challenges

| August 15, 2016 | 0 Comments

Mom-and-pop music retailers in brick-and-mortar stores face an extremely difficult business environment, as the major national music chains and online powerhouses devour ever-larger slices of the music business pie. Two oft-overlooked categories of equipment could give brick-and-mortar music retailers a significant sales and profit boost: DJ equipment and lighting. In any setting in which music […]

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Lighting Boosts Your Sales: A Case In Point

Lighting Boosts Your Sales: A Case In Point

| August 15, 2016 | 0 Comments

If you ask one of the owners of a professional lighting manufacturer why stocking lighting in a retail environment is important and profitable, you should…well…probably expect a certain amount of bias. Nevertheless, that’s exactly what The Retailer did. So, to try to counter that bias, I’ll tell you about one of my favorite customers: a […]

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Grow Sales And Retain Customers By Stocking Lighting

Grow Sales And Retain Customers By Stocking Lighting

| August 15, 2016 | 1 Comment

The world of lighting has changed immensely over the past 10 to 20 years. LEDs have replaced halogen lamps, and advances in technology mean that equipment is both more exciting and more reliable. At one time, some retailers might have been wary of stocking lighting for fear of returns due to broken lamps or other […]

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Why It’s Important For Brick-And-Mortar Stores To Stock DJ And Lighting Gear

Why It’s Important For Brick-And-Mortar Stores To Stock DJ And Lighting Gear

| August 15, 2016 | 0 Comments

The rise in popularity of e-commerce has many believing that the epitaph should already be written for brick-and-mortar retail operations. It’s easy to see why. According to online retail projections by Forrester, e-commerce sales in 30 retail groups are expected to grow to $414 billion by 2018. However, research also shows that actual retail locations—not […]

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DJ & Lighting Products Continue To Help Power MI Stores

DJ & Lighting Products Continue To Help Power MI Stores

| August 14, 2016 | 0 Comments

DJ gear and lighting equipment present a compelling value proposition to full-line, brick-and-mortar music stores. At a time when retailers are feeling the squeeze from Amazon.com and chain retailers—not to mention digital devices that are drawing kids away from musical pursuits—savvy dealers are enjoying the relatively high margins that DJ and lighting products afford, while […]

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Pro-Audio Manufacturers Outline A Persuasive Value Proposition

Pro-Audio Manufacturers Outline A Persuasive Value Proposition

| July 15, 2016 | 0 Comments

Having just returned from Las Vegas and the InfoComm trade show—an exposition centered on the commercial AV market, but which includes a large number of pro-audio and live-sound companies—I have the amp and speaker segment of our market very much on my mind. And it seems like a lot of you, our retailer readers, do, […]

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Largest Ever NAMM Fly-In Builds On Past Successes

Largest Ever NAMM Fly-In Builds On Past Successes

| July 15, 2016 | 0 Comments

Twenty-fifteen ended on a triumphal note for many in the music products industry, as Congress passed the Every Student Succeeds Act (ESSA) on December 9 and, the next day, President Obama signed it into law. MI industry members, who have traveled to Capitol Hill annually since 2005 for the NAMM Music Education Advocacy DC Fly-In, […]

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Dealers Attending Summer NAMM Gain Strong Competitive Advantage

Dealers Attending Summer NAMM Gain Strong Competitive Advantage

| July 15, 2016 | 0 Comments

(L-R): NAMM President/CEO Joe Lamond with NAMM Chairman Mark Goff. Last month’s Summer NAMM show, emanating from Music City Center in Nashville TN from June 23 to June 25, was a strong showing for both the association and the music products industry that it represents. The exposition, which, this year, moved to Halls C and […]

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The She Rocks Showcase Presents Talented Female Performers

The She Rocks Showcase Presents Talented Female Performers

| July 5, 2016 | 0 Comments

The ASCAP Expo is a bustling event that’s focused on the makers of music. Housed at the Loews hotel in the heart of the lively tourist scene in Hollywood CA, the Expo is a mecca for glamorous and hardworking pop and hip-hop superstars and behind-the-scenes masters, all of whom share their insight and advice with […]

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