Alfred Music has promoted Antonio Ferranti to Vice President, Sales and Renée Cunning to Vice President, Sales and Marketing Operations. Ferranti will lead Alfred Music’s sales strategy and growth, focusing on strengthening relationships with existing accounts, expanding the company’s reach into new markets and sales channels, and broadening Alfred Music’s global reach with its international offices in Asia, Australia, Germany, Singapore and the United Kingdom. Starting at Alfred Music as a Regional Sales Representative 10 years ago, Ferranti has demonstrated success and earned a respected reputation in music publishing by connecting the dots inside and outside the music products industry through establishing partnerships with mass market and e-commerce retailers, signing globally recognized brands to exclusive distribution and forging joint-venture partnerships, as well as developing products such as Alfred Music’s music instrument packs. He attributes his success to his lifelong experience as a music student, performer and educator.
Renée Cunning will oversee operations of Alfred Music’s Sales and Marketing Departments, to help Alfred Music better serve its thousands of active retailers and hundreds of thousands of educators and consumers. In addition to leading Alfred Music’s North America Sales and Marketing Operations and Events, she will aid in expanding the company’s global reach by partnering with its international offices in B2B and B2C event strategies. Cunning has been a piano player since age seven and earned a Bachelor of Arts in Music Business, a Minor in Marketing and a Certificate of Piano Pedagogy from Indiana State University. She got her start at Alfred Music in 2003, through an internship for the piano division. Soon after, she advanced in the company as a coordinator for piano workshops, where she worked closely with the same authors and editors whose books she had used throughout her music studies. “Working in events prepared me for this new role in the company, providing me with the unique opportunity to work closely with every department in the company at the ground level,” she said. “We are constantly finding better ways to showcase our brand, serve our retailers and improve our operations worldwide.”