In sunny Flagler Beach FL, Z Music Store, which opened in January, has already made quite a name for itself in the community, reported The Palm Coast Observer. Opened by Gene Kisselev and Alex Gourin, Z Music Store grabs your attention as soon as you walk through the door with its sizeable display of acoustic and electric guitars, the original article reported. Pricing ranges from those suiting budget-conscious beginners to those for high-end professionals. The complement of items in stock also includes stringed instruments—from the banjo to the viola—as well as woodwinds and brass instruments. Kisselev, who boasts many years as a professional jazz musician, also does brass and woodwind instrument maintenance and repairs, which can be handled in house.

A professional rock guitarist, Gourin deals with most stringed instrument maintenance and minor repairs. A local guitar designer and maker named Chris Ware serves as the store’s luthier when repairs are very involved. Ware, a certified fretted instrument technician, designs and crafts guitars and ukuleles.

For the audiophile guitarists out there, Z Music offers Pulsar full-tube amps built on the Fender Bassman industry standard chassis model—in tweed. Each one is custom made by Steve Pulcifer. Plans that have been developed for the store’s future sound extremely promising. They include expanding retail space, as well as sponsoring music seminars and meetings with industry professional musicians and artists.

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