GC To Open Serato-Branded In-Store Experience


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| October 22, 2013 | 0 Comments

Guitar Center logoGuitar Center and Serato have come together to announce a new addition to their iconic Brooklyn store location. At a special all-day red carpet event open to the public on October 24, the new Serato-branded digital music area will offer a permanent new home for DJs and aspiring music producers to demo and buy the latest products in their line.

To coincide with the expansion of Guitar Center’s Music Mentor program (offering customers free lessons and instruction for top DJ and digital music products) and the completion of an extensive renovation of the Brooklyn NY store on Flatbush Ave., the new Serato-branded area will open its 2,500 square foot experience to the public with an all-day launch party hosted by hip-hop legend Biz Markie. The event will also feature live in-store appearances by a surprise list of legendary hip-hop and rap DJs recently announced via the Guitar Center Facebook page.

Mike Pratt, CEO, Guitar Center, said, “Serato has been a pioneer brand in the digital music and production industry for more than 15 years, and our Brooklyn store location is the perfect home to show customers from all over what making music is all about. We’re thrilled to be partnering with them on this…project. Our shared message to DJs and aspiring producers is clear: the boundaries of digital music creation are defined only by our customers’ creativity, style and passion. I encourage the public to come in this week and see it for themselves; the sounds we’re helping people create with Serato are absolutely incredible. There won’t be a person in the Tri-State area that doesn’t love the sound coming out of our Brooklyn store this Thursday!”