PMC LogoThe Percussion Marketing Council (PMC) is encouraging want-to-be drummers to visit their local participating music retailer during International Drum Month in May to get a free bag of cool stuff and enter to win the PMC’s Drum Roadie for a Day. This Grand Prize package includes a meet-and-greet with a national touring drummer, backstage passes and a free concert. New drummers can find participating local music stores or drum shops by visiting the playdrums.com Web site. Sign up today to be a registered IDM retailer at www.playdrums.com/retail. Beginning mid-April, the PMC will send each registered store a stand-up PoP IDM display and member swag bags for customers visiting your store.

Following feedback from PMC members and requests from music retailers across the country, the PMC decided to relaunch and revise the International Drum Month (IDM) program. The new International Drum Month program will reach beyond the music industry through targeted Internet marketing to create excitement for drums and drumming, while driving new drummer-customers into their local music store or drum shop. Using banner ads and Google Adwords, PMC will target a variety of young, diverse audiences that are potentially interested in drumming as a creative and healthy alternative lifestyle activity. Potential new drummers will be able to connect to a completely new, redesigned playdrums.com Web site 24/7, engaging them immediately with all aspects of drumming, instructional material, videos and drummer profiles (launching on April 15). PMC member Web site links will automatically connect new players seeking information about products, brands and selection options.

More details are available by visiting www.playdrums.com/retail.

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