Know what you are selling

| September 18, 2013 | 0 Comments

boilerROOM-SSMost of us don’t know what we are selling.

We think we just sell musical instruments that people ought to buy.

We don’t know the true value of what we are selling.

The ability to play a musical instrument has benefits beyond just making music.

Plato, the great Greek philosopher, said, “Music is the moral law. It gives a soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything.”

When I was a music lessons enroller, I stressed the added benefits of learning to play a musical instrument: the ability to concentrate, the sense of accomplishment, confidence and improved self-image. All the things we need to make it in life.

This is what you are selling!

Don’t be a nuts-and-bolts kind of salesperson.

Remember what I said about why we are successful in marketing in America: Because we are great at making people want things.

Who wouldn’t want the ability to concentrate, the sense of accomplishment, the confidence and an improved self-image?

Believe it or not, musicians can be great athletes.

When two athletes of equal ability compete, the one who can concentrate better will win every time.

I would suggest that you get every quote about the wonders of…

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Category: Columns, Sales Guru