Music China 2015 ended on a high note with 80,468 visitors from 86 countries and regions and 1,782 exhibitors from 30 countries and regions. The 12 percent increase in attendees and high internationality were major successful aspects of the show. Companies and manufacturers from Belgium, Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK showcased their products at the show.
The NAMM CMIA Industry Forum and NAMM University How-To Session offered insight into retail and online business strategies to 2,120 attendees. Mr. Zheng Li, Company Founder of Shanghai Melody Technology lectured about how music education creates online business. “The Chinese market is tremendous with around 30 million of the population learning to play piano. The number looks big, yet it is proportionally small compared to the total Chinese population, reflecting a huge potential and room for expansion. I am contented to have a full house of professionals attending my session, making this a very successful experience of mine.” To nurture music culture and learning, the Music China Education Program is becoming one of the expanding sectors of the show’s program offerings.
Seminars on technology and innovation were also well attended by industry people who wished to learn about the latest web application and MIDI technology. One of the attendees, Mr. Hubert Mohr-Daurat, Game Developer of Luthier de Corée Inc from Korea stated, “This forum was the most interesting part of Music China. I am very surprised to learn that Chinese MIDI standards have been improving so drastically.”
In addition, a series of live performances, entertainment and charity events were held at the show, including Kid’s Music Castle and charity program, winning school-band Superheld from the SchoolJam Germany competition and drum circles, plus hundreds of stars and celebrities’ performances on stage and at booths, including famous pianist Maksim Mrvica, Taiwanese pop singer Crowd Lu and heavy metal rock band Dead Shape Figure from Finland.
Next year’s Music China will be held October 26 to 29 at the Shanghai New International Expo Centre. Music China is organized by the China Musical Instrument Association, INTEX Shanghai and Messe Frankfurt (HK) Ltd.