NAMM recently announced the Top 100 Dealers of music products and instruments in the United States. The awards were presented to the top music merchants from across the country during the organization’s annual summer music products trade show, Summer NAMM, held in Nashville TN, on July 13. In addition to the Top 100, NAMM recognized the Dealer of the Year and retail winners in a dozen other categories at the event. For the winners in each respective category, check out this issue’s Summer NAMM cover story.
For the Top 100 Dealers, music product retailers were judged by a panel of impartial expert judges selected by, but not otherwise affiliated with, NAMM. They used a numeric rating on the following criteria: show a clear understanding that the success of a retail store is directly related to customer satisfaction; provide a retail experience worth returning for and recommending others to; design a floor plan, merchandising and marketing that encourages repeat sales; prepare for future success with sound planning, marketing and training initiatives; and use the Web and social media in engaging, effective ways.