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OJT: On The Job Training

OJT: On The Job Training

| June 25, 2014 | 0 Comments

When I enlisted in the U.S. Air Force, the recruiter told me I could either go to a technical training school or get OJT. Not knowing what “OJT” was, I asked him, “What’s that?” He said, “On the job training. You will go to an assignment and they’ll teach you how to do your job.” […]

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E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

E-mail Marketing Isn’t Dead… You’re Probably Just Doing It Wrong!

| June 24, 2014 | 0 Comments

With countless music businesses focusing their promotional efforts on social media, many now view e-mail marketing as a dead issue. Reality doesn’t agree! In fact, with a strong content-enhancement approach, e-mail marketing is more powerful and effective than ever. Why? Because it moves the conversation about your products and services to a more personal environment…the […]

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‘The Death of the Acoustic Guitars’ BACKLASH

‘The Death of the Acoustic Guitars’ BACKLASH

| June 23, 2014 | 1 Comment

In the last couple of issues, I’ve been talking about the value and power that remain in the brick-and-mortar shopping experience. I truly believe that all the disruptive technologies and paradigm shifts that buffet us now will change how we present that experience, but they will not erase it. However, it is up to us […]

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Singing The ‘Bluesairmen’

Singing The ‘Bluesairmen’

| June 20, 2014 | 0 Comments

For musicians seeking the best-quality used guitars, basses, amps and effects, Bluesairmen Guitars is a beacon in the otherwise-limited MI market of Garden City MI, some 20 minutes west of Detroit. Original Owner David Goldsworthy opened the shop in May 2005 “to help bring the old-days, hands-on vibe back to a guitar shop after everyone’s […]

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Antonio Ferranti: VP of Sales, Alfred Music

Antonio Ferranti: VP of Sales, Alfred Music

| June 20, 2014 | 0 Comments

In the wake of an economy that’s been turbulent since 2008, music products retailers like you have begun to emphasize products like picks, strings, sticks, bags and, of particular relevance here, books and media. And that’s where Alfred Music comes in. Boasting a nearly 100-year history, the company has entered a phase of incredible innovation, […]

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Something HOT is Brewing at Summer NAMM 2014

Something HOT is Brewing at Summer NAMM 2014

| June 19, 2014 | 0 Comments

These companies are excited about what they’re showing in Nashville… Click play for a sneak-peek!

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MI SPY GETS HIS JUST ‘DESERTS’

MI SPY GETS HIS JUST ‘DESERTS’

| June 18, 2014 | 0 Comments

Editor’s Note: Subsequent to our Spy’s visit, Brown’s Music closed and it’s now been replaced by Stan’s Music. The description that follows is of a store visit that preceded that changeover. It’s always a thrill when The Chief calls me on the Spyphone to let me know he has another assignment, if I choose to […]

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CHAUVET DJ’s EZpin IRC

CHAUVET DJ’s EZpin IRC

| June 17, 2014 | 0 Comments

The dealers that compose the music products industry have really embraced lighting products over the past several years, recognizing that not only can lights draw in new customers and pad retailers’ bottom lines, but they also can be utilized in-store to make the rest of dealers’ inventory that much more irresistible to browsers. There’s never […]

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Should Music Students Learn To Play Online?

Should Music Students Learn To Play Online?

| June 17, 2014 | 0 Comments

Exploring The ArtistWorks Music Campus Dealer Program A few decades back, there were few options for learning to play an instrument other than being in the school band. Students would find a teacher in the neighborhood or at a local music store, go in regularly for lessons and practice what they learned until the next […]

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‘The Good Stuff’ Goes On!

‘The Good Stuff’ Goes On!

| June 17, 2014 | 0 Comments

We Proudly Present Part Two Of Our Most Popular Annual Feature In last month’s issue, I mentioned that the response The Retailer received to its solicitation for content for “The Good Stuff”—our annual cover story spotlighting charitable, philanthropic and community-affirming initiatives undertaken by prominent MI companies—was so overwhelming that we literally could not squeeze all the good […]

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