C. F. Martin & Co. promoted Tim McNair to General Manager, String Division. McNair will oversee the growth of the company’s string business and provide direct leadership to manufacturing, marketing, procurement and R&D. McNair joined Martin Guitar in 2001 as Controller, where he worked with senior management to analyze and execute financial, strategic, operational and marketing decisions. In 2005, he was appointed Director of Sales and Marketing for the String Division. In this position, he launched several products, including the FX Flexible Core acoustic strings and the SP Lifespan acoustic strings.
Prior to C.F. Martin & Co., McNair spent years with Air Products and Chemicals, Inc., in the Chemicals Division as a Market Manager and Business Analyst. McNair also spent time with Price Waterhouse as a Senior Accountant and Staff Accountant in the Audit Services Group.