The introduction of AAX and HHX modern cymbal lines. The early signing of endorsers like Larry Londin, Phil Collins and Harvey Mason, and the Signature series of cymbals that followed. The first “sonically matched” professional-level box sets in the industry. These are only a few of the landmarks in a 30-year history that saw Sabian, a small, upstart company from the tiny Canadian town of Meductic, New Brunswick, Canada, become one of the world’s largest manufacturers of cymbals. “It’s been quite a ride!” said Sabian President Andy Zildjian. “Having been here from the very beginning to watch our growth firsthand, I can say that our spirit of innovation, the quality of our products and the relevance of our brand have consistently been our focus from day one. And I can confirm that will never change.”
The company has become home to many of the finest drummers in the world, with artists as diverse as Jojo Mayer, Neil Peart, Jack DeJohnette, Chad Smith and Dave Weckl. These artists don’t merely play Sabian cymbals, though. To honor the tight bond between the manufacturer and its endorsers, Sabian has launched “Obsessed,” a new advertising and brand campaign that celebrates 30 years of the finest drummers, and the cymbals that inspire them.
“In the last 30 years, everything in music has changed,” said Robert Zildjian, Founder, or “RZ” as he is affectionately known within the company. “The only thing that hasn’t changed is our devotion to making the best cymbals in the world even better.” The recent product launches of the OMNI and Holy China serve to underscore those words.