Four years ago, Sennheiser teamed up with the House of Blues, creator of a celebrated collection of intimate music venues. Sennheiser supplied a comprehensive set of its evolution series wired and wireless microphones and personal monitors, as well as Sennheiser headphones and Neumann microphones, to each of the House of Blues’ 13 locations in the United States. The gear allowed House of Blues’ engineers to optimize sound reinforcement and provide robust RF solutions for the diverse performers that nightly take its stages. In addition, each company benefited from the cross-marketing exposure generated by the relationship.
Sennheiser’s Global Relations Manager for the Americas and Canada, Kristy Jo Winkler, worked with House of Blues to facilitate the renewal. “Our relationship with the House of Blues strengthens Sennheiser’s marketing at the MI and corporate levels,” she said. “Every night, musicians and engineers from around the globe experience the musicality and reliability of our microphones and RF equipment. We’re happy to continue such fantastic exposure.”
The House of Blues is set up with a full complement of gear, suitable for any of the diverse flavors of contemporary music that the House of Blues hosts. The kits include multiple models of evolution mics for backline and vocals, a couple of Neumann vocal mics and Sennheiser headphones.