Tag: business marketing

Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites […]

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OLD WAYS WON’T OPEN NEW DOORS

OLD WAYS WON’T OPEN NEW DOORS

| December 19, 2013 | 0 Comments

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar adages. It made me think about how he used social media to share this truism and the reactions that it caused. Social media for music retailers is one of […]

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How To Reach Out To Customers Without Being Annoying

How To Reach Out To Customers Without Being Annoying

| September 17, 2013 | 0 Comments

To successfully connect online with customers, music retailers have to figure out how to stay on their radar without being perceived as overbearing. Social media, e-mail, branded promotional items and print mailings provide an effective arsenal of tools to stay in touch with customers and promote your products and services. Using them wisely can raise […]

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It’s Time To Exercise Your Authority

It’s Time To Exercise Your Authority

| May 15, 2013 | 0 Comments

How do you want your store to be perceived online? What impression do you want to make to your customers? Simply posting bits of information about your business and possibly adding a few products to a shopping cart isn’t really going to do much to inspire and motivate customers to remain engaged, build their trust […]

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How To Get Your First 1,000 Facebook Fans

How To Get Your First 1,000 Facebook Fans

| April 12, 2013 | 0 Comments

Vice President Sales and Marketing, Cutting-Edge Solutions Promoting a vacant Facebook page is kind of like running an empty pizza parlor. You might have the best pizza in town, but, if no one comes in to eat, what’s the point? The same holds true for your Facebook fan page. Great content will go to waste […]

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An Introduction To Branding your Business

An Introduction To Branding your Business

| March 15, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s easy to look around and identify companies that have great brands. How about that soda with the red and white sweeping logo? Or that operating system software company that dominates the PC market? Remember the company that Thomas Edison built? Look at some of […]

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Some New Year’s Resolutions To Stick To!

Some New Year’s Resolutions To Stick To!

| February 20, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions The arrival of 2013 brings a fresh start with wonderful possibilities. Many people make resolutions that focus on personal goals, such as losing weight, quitting smoking, etc. Although it’s a great time to take steps to improve the quality of your life, why not also […]

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D’Addario Evolves Its Brand Identity

D’Addario Evolves Its Brand Identity

| February 20, 2013 | 0 Comments

After more than four decades, D’Addario is retiring its oval logo in favor of a design more meaningful, which debuted at the NAMM show last month. To create its new brand identity, D’Addario family members and employees devoted a year to self-discovery. The new logo, which is a contemporary evolution of the original, signifies the […]

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Ways To Profit As Customers ‘GET SMART’

Ways To Profit As Customers ‘GET SMART’

| December 14, 2012 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s interesting to see how smartphone use has affected sales for brick-and-mortar dealers. Many feel that it’s starting to hurt their businesses. Customers come into your store, examine your products, play your instruments and then shop online for cheaper prices. But for every negative, there’s […]

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The Pros And Cons Of Free Shipping

The Pros And Cons Of Free Shipping

| October 15, 2012 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions For many online shoppers, a free-shipping offer is the holy grail of great deals. Forget 10 percent off an item or a coupon code for an instant or future discount: Free shipping is what makes people click the “Add to Cart” button. Sounds like a […]

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