Tag: business marketing

Buyers Are Liars!

Buyers Are Liars!

| February 2, 2016 | 0 Comments

In the early part of my career in the music products industry, I had the privilege of working for Greg Billings in Milwaukee, selling pianos. It was an interesting time in the world of piano sales, with portable keyboards and digital pianos just starting to enter the market, as organs tried to hang on. The […]

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Why You Should Upgrade To A Responsive Web Design

Why You Should Upgrade To A Responsive Web Design

| November 24, 2015

Here’s a scenario: Have you ever pulled up a Web site on your smartphone and all you saw was a tiny version of what you would see on your desktop, requiring you to zoom in and navigate just as you would with your mouse? You are most likely not on a “responsive” Web site. If […]

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Have The Guts To Charge More

Have The Guts To Charge More

| September 22, 2015

In the early ’80s, I found a book written by Tom Peters entitled “In Search of Excellence.” It offers advice on, and insight into, the art and science of business-management concepts that were then in use by several 1980s companies. Since the book was published, it’s grown to become a staple in sales and marketing […]

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The Importance Of Vendor Training

The Importance Of Vendor Training

| August 21, 2015 | 0 Comments

In today’s competitive market, the process of sourcing vendors effectively to reduce costs is now only the start of the relationship-building and trust-building process. Nurturing a long-term relationship requires a foundation based on more than just price. Purchases that are based solely on price tend to be viewed with less weight within an organization or […]

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Understanding Social Media Marketing

Understanding Social Media Marketing

| May 15, 2015 | 0 Comments

There is a lot of talk about social media, and this topic has been addressed before. However, it’s a certainty that Social Media Marketing (SMM) is constantly changing. All music dealers are at a different stage when it comes to their marketing plans. Some are just getting started, whereas others are experienced pros. The spirit […]

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8 Ways To Free Your Business From Stagnation

8 Ways To Free Your Business From Stagnation

| April 14, 2015 | 0 Comments

You’ve been in business for a while and seem to have found your groove. Customers are responding favorably to the lines and services you’re offering, and revenues have been good. Now that things have started to stabilize and become consistent, you might find yourself feeling stagnant and looking around for the next big challenge. The […]

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7 Tips For Handling Bad Online Reviews

7 Tips For Handling Bad Online Reviews

| March 19, 2015 | 0 Comments

A good reputation is vital to the success of a music retailer. More than 81 percent of customers research businesses online before making a purchase in excess of $500. Not only do they examine the product information, but they also scrutinize online reviews. A bad online review on sites like Yelp, Foursquare, Google Places, Yahoo […]

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9 Worst eBay Seller Mistakes

9 Worst eBay Seller Mistakes

| February 2, 2015 | 0 Comments

Love it or hate it, eBay has become a formidable competitor to music retailers. Although originally intended for individuals to clear out their attics, eBay has evolved to become one of the most popular vehicles for selling musical instruments and accessories across the world. The statistics validate eBay’s popularity, and the number of active registered […]

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Is Your Store Perceived As Credible?

Is Your Store Perceived As Credible?

| October 17, 2014 | 0 Comments

You only have 10 seconds to engage and retain a visitor to your Web site. Today’s Internet-savvy consumer has become very good at assessing a Web site in seconds. Is your home page welcoming? Do you have an “About Us” page? What kind of help are you offering to keep them on the site? Are […]

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Give Your Web Site A Performance Review

Give Your Web Site A Performance Review

| March 17, 2014 | 0 Comments

During conversations with dealers at NAMM, it was interesting to hear comments regarding the overall performance of their Web sites. Many want to develop plans to have their Web sites draw new business; others focus on building repeat business. There was a common concern that many do not know how to review their Web sites […]

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