Tag: D’Addario

D’Addario Foundation Nurtures Music-Education Programs

D’Addario Foundation Nurtures Music-Education Programs

| September 16, 2016 | 0 Comments

We know that the study of music has the power to positively affect a child’s social and academic development. We know that active participation in music can stimulate the brain in ways that no other form of education can. Time and time again, we have heard that playing an instrument unlocks creativity and innovative thinking, […]

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D’Addario Woodwinds Rebrands Rico, Royal Product Lines

D’Addario Woodwinds Rebrands Rico, Royal Product Lines

| September 12, 2016 | 0 Comments

D’Addario Woodwinds has announced the rebranding of its Rico and Royal woodwinds products to include the “by D’Addario” endorsement. Rico, now Rico by D’Addario, has been the number-one student reed for more than 20 years. Rico by D’Addario reeds are unfiled, whereas Royal by D’Addario reeds are filed; both feature a thinner profile and blank. […]

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Fishman Launches Free String Promotion Online To Drive Retail Sales

Fishman Launches Free String Promotion Online To Drive Retail Sales

| July 21, 2016 | 0 Comments

Fishman is offering free D’Addario strings with the purchase of a Fishman Bluegrass or Strings family pickup in a special web promotion designed to increase customer floor traffic and build sales for retailers. Part of the company’s ongoing 35th anniversary celebration, the Free String promotion runs between July 1 and September 30, 2016, and is for […]

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D’Addario’s NYXL Bass Strings

D’Addario’s NYXL Bass Strings

| February 15, 2016 | 0 Comments

D’Addario has announced its NYXL Bass Strings. NYXL Bass features D’Addario’s exclusive NY Steel core and reformulated nickel-plated wrap wire. These modifications offer deeper, more powerful lows, accentuated harmonics and focused punch. With a completely re-imagined core-to-wrap ratio, NYXL Bass provides a comfortable feel and dynamic tonal response to give players an expanded sonic range. […]

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CTV@NAMM’16 – D’Addario Nickel Bronze NY Series

CTV@NAMM’16 – D’Addario Nickel Bronze NY Series

| January 23, 2016 | 0 Comments

The strings feature a combination of nickel-plated phosphor bronze wrapped around a high carbon NY steel core. They’re engineered to bring out the unique tonal characteristics of any guitar, and to allow its natural voice to shine through.

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Only A Nickel

Only A Nickel

| January 21, 2016 | 0 Comments

D’Addario’s new, uncoated Nickel Bronze acoustic string series features an innovated combination of nickel-plated phosphor bronze wrapped around a high-carbon NY steel core, engineered to bring out the unique tonal characteristics of any guitar and to allow its natural voice to shine. The nickel-plated wrap wire gives a guitar clarity, resonance and projection, as well […]

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D’Addario’s Reserve Saxophone Reeds

D’Addario’s Reserve Saxophone Reeds

| December 29, 2015 | 0 Comments

When D’Addario’s Reserve Alto Saxophone Reeds hit the market in June 2014, they generated an incredible amount of positive feedback from some of the world’s top artists. Jim D’Addario, CEO of D’Addario & Co., Inc., is no stranger to reeds. As a child, he went to Mario Maccaferri’s French-American Reed Factory in The Bronx when […]

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Elaborate New Campaign Highlights D’Addario’s Acoustic Strings

Elaborate New Campaign Highlights D’Addario’s Acoustic Strings

| November 12, 2015

NAMM Museum Of Making Music Raises More Than $45,000 KHS America Welcomes Industry Veteran Patrick Stevenson Pioneer DJ’s XDJ-700 Compact Digital Player Audio-Technica’s System 10 PRO Digital Wireless System D’Addario Unveils First Acoustic Campaign In Over A Decade Riversong Guitars Visited By Canada’s Former Prime Minister Vnewsletter Sign-up Got something you think should be on […]

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D’Addario’s First Acoustic Campaign In Over A Decade: “The Six”

D’Addario’s First Acoustic Campaign In Over A Decade: “The Six”

| October 20, 2015

Given D’Addario‘s pioneering legacy in music accessories, they are one of the few, if only, string manufacturers with the ability to legitimately call their strings The Six. The new campaign, featuring the tagline The Six That Get You, highlights how “D’Addario is the acoustic string that can always get you to whatever moment you are chasing […]

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D’Addario’s NYXL Line Extension

D’Addario’s NYXL Line Extension

| September 28, 2015

D’Addario has added nine sets to its strongest guitar string line: the NYXL. These additions make 15 NYXL sets available, now including 12-60, 12-54, 13-56, 12-52, 11-56, 11-52, 9.5-44, and Balanced Tension 9-40 and 10-46. The NYXL strings boast a newly engineered, break-resistant, high-carbon steel core and plain steel alloy. NYXLs provide more strength and […]

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