Tag: David Hall

Using Videos: A Persuasive Value Proposition

Using Videos: A Persuasive Value Proposition

| April 16, 2014 | 0 Comments

Videos are everywhere and it seems that everyone is embracing them. Whether you’re a one-person shop or large chain store, David Hall believes video should be part of your online strategy.

Continue Reading

Must-Read Tips For Starting A Music Store Blog

Must-Read Tips For Starting A Music Store Blog

| February 24, 2014 | 0 Comments

Thinking about starting a blog to promote your music store? Before you get started, let’s take a closer look at what you should consider prior to jumping in. A blog can build credibility, establish you as an expert, open your business to organic search traffic, help grow an audience and become an effective part of […]

Continue Reading

How To Reach Out To Customers Without Being Annoying

How To Reach Out To Customers Without Being Annoying

| September 17, 2013 | 0 Comments

To successfully connect online with customers, music retailers have to figure out how to stay on their radar without being perceived as overbearing. Social media, e-mail, branded promotional items and print mailings provide an effective arsenal of tools to stay in touch with customers and promote your products and services. Using them wisely can raise […]

Continue Reading

10 Solutions To Fix Difficult Customer Service Situations

10 Solutions To Fix Difficult Customer Service Situations

| August 15, 2013 | 0 Comments

Today’s consumer is accustomed to a “no questions asked” return policy perpetuated by many of the big-box stores. However, musical instrument dealers tend to sell products that are highly technical in nature, protected by copyrights or rely on close, physical contact with the buyer. Each of these areas presents unique solutions and requires straightforward, commonsense […]

Continue Reading

Strength In Numbers: Why Join a Buying Group?

Strength In Numbers: Why Join a Buying Group?

| June 12, 2013 | 0 Comments

You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for it. How many times have you commented on (or griped, complained and ranted about) how these businesses have all the buying power because they have […]

Continue Reading

How To Get Your First 1,000 Facebook Fans

How To Get Your First 1,000 Facebook Fans

| April 12, 2013 | 0 Comments

Vice President Sales and Marketing, Cutting-Edge Solutions Promoting a vacant Facebook page is kind of like running an empty pizza parlor. You might have the best pizza in town, but, if no one comes in to eat, what’s the point? The same holds true for your Facebook fan page. Great content will go to waste […]

Continue Reading

An Introduction To Branding your Business

An Introduction To Branding your Business

| March 15, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s easy to look around and identify companies that have great brands. How about that soda with the red and white sweeping logo? Or that operating system software company that dominates the PC market? Remember the company that Thomas Edison built? Look at some of […]

Continue Reading

A Closer Look At QR Codes

A Closer Look At QR Codes

| January 24, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions The facts are in, and it’s good news for brick-and-mortar stores. According to a new study by Deloitte, consumers who use smartphones when out shopping are 14 percent more likely to make a purchase while in the store than those without them. Deloitte’s study, “The […]

Continue Reading

Ways To Profit As Customers ‘GET SMART’

Ways To Profit As Customers ‘GET SMART’

| December 14, 2012 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s interesting to see how smartphone use has affected sales for brick-and-mortar dealers. Many feel that it’s starting to hurt their businesses. Customers come into your store, examine your products, play your instruments and then shop online for cheaper prices. But for every negative, there’s […]

Continue Reading