Tag: featured

Problems Inherent In The Dealer/Supplier Marriage

Problems Inherent In The Dealer/Supplier Marriage

| July 22, 2016 | 0 Comments

I’ve written an opinion column in our industry for almost 20 years—very close to a quarter-million words on events in our industry—and I often check my archives on certain topics so that I can attempt to contribute new (or, at least, updated) insights on the subjects I’ve written about. Yet, there are threads that have […]

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Content Is King: Part 2

Content Is King: Part 2

| July 22, 2016 | 0 Comments

Last month, I began to discuss the rise of New Media and its impact on MI retail. I started by talking a little about the importance of generating original content, which can then be delivered via multiple channels, such as your Web site, Facebook, Instagram, Twitter and YouTube. In this month’s column, I want to […]

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Fishman Launches Free String Promotion Online To Drive Retail Sales

Fishman Launches Free String Promotion Online To Drive Retail Sales

| July 21, 2016 | 0 Comments

Fishman is offering free D’Addario strings with the purchase of a Fishman Bluegrass or Strings family pickup in a special web promotion designed to increase customer floor traffic and build sales for retailers. Part of the company’s ongoing 35th anniversary celebration, the Free String promotion runs between July 1 and September 30, 2016, and is for […]

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Spinning A Web Of Instrument Sales

Spinning A Web Of Instrument Sales

| July 21, 2016 | 0 Comments

The shopping experience over the last decade has made a huge shift from Main St. to the computer screen, and even the smartphone app. So, it was only a matter of time before someone would merge the worlds of music making and online shopping in a way that was palatable to new and old players […]

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Janet Deering, CEO, Deering Banjo Company

Janet Deering, CEO, Deering Banjo Company

| July 20, 2016 | 0 Comments

Editor’s Note: “Front And Center” is brought to you by the Women’s International Music Network (The WiMN). The interviews showcase accomplished women who work in the music and audio industries, spotlighting successful female performers, manufacturers, retailers, educators, managers, publicists and others. Visit thewimn.com to view the weekly interviews and to learn more about how to […]

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Reviving The Old Spark

Reviving The Old Spark

| July 20, 2016 | 1 Comment

Being in the music industry tends to be a feel-good life. We get up each day, visit with musicians and talk to great people, and we are usually tagged, at one time or another, as a “cool dude” simply by virtue of our jobs. As great as all that is, store owners also recognize the […]

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Reflections On Our Mission For Music Education

Reflections On Our Mission For Music Education

| July 19, 2016 | 0 Comments

I consider myself a patriot. When I see someone clothed in an armed forces uniform or adorned with a VFW hat, I always extend a thank you. I can barely allow myself to comprehend the magnitude of the bravery of those who have fought on battlefields, and the suffering they endured so that millions of […]

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Baby, Let’s ‘Cruz’

Baby, Let’s ‘Cruz’

| July 19, 2016 | 0 Comments

I was roused from sleep at 6am by the shrill ringing of a phone. As I scrambled, eyes bleary, to find it, I cringed as “The Chief” showed up on my caller ID. “I need you to search every single music store in the vicinity of Santa Cruz CA for basses,” he barked. “Then, report […]

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Peavey Gives Sweetwater A Private Show

Peavey Gives Sweetwater A Private Show

| July 19, 2016 | 0 Comments

In June, Hartley Peavey and his company brought a private trade show to Sweetwater headquarters in Fort Wayne IN. A tractor trailer loaded with Peavey’s latest equipment was sent to Sweetwater for a full day of gear demos and training/education for Sweetwater’s Sales Engineers. The display completely filled Sweetwater’s largest conference hall, and comprised Peavey’s […]

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141st AES Convention Offers Early Registration

141st AES Convention Offers Early Registration

| July 19, 2016 | 0 Comments

Early Registration is now open for the 141st Audio Engineering Society International Convention, which returns to the Los Angeles Convention Center, Thursday, September 29, through Sunday, October 2, 2016. Attendees should sign-up now to take advantage of Early Registration pricing on multiple All Access options, which include the full Tech Program. Exhibits-Plus registration is free […]

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