Tag: Gene Fresco

READ, DAMN IT, READ!

READ, DAMN IT, READ!

| April 18, 2014 | 0 Comments

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, you have to read!

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Words Of Wisdom

Words Of Wisdom

| February 24, 2014 | 0 Comments

“It’s what you learn after you know it all that counts.” Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the nickname the “Wizard of Westwood.” Wooden won 10 NCAA National Championships in a 12-year period. Here are some of his words of wisdom to help you […]

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Let’s Make Lots Of Green In 2014!

Let’s Make Lots Of Green In 2014!

| December 19, 2013 | 0 Comments

  If you are cheering…Good Job! If you are crying…then do better in 2014! However, you can only do better if you have a good plan. Without a plan, you might be crying next year, too. You have 12 months to get it done. Put another way, you have 52 weeks to get it done. […]

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One Idea Leads to Another

One Idea Leads to Another

| November 15, 2013 | 0 Comments

In my most recent column, I wrote about a preacher having called me and said, “I will pay you anything you want if you’ll come to Fredericksburg and teach my people how to set up our sound system.” As you know, I did it and I charged him $250. Well, being a thinker, I began […]

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Spring Into The Fourth Quarter!

Spring Into The Fourth Quarter!

| August 15, 2013 | 0 Comments

I’m sorry to say that I missed the Summer NAMM show in Nashville because of health issues. My cardiologist told me not to go because of breathing issues. I have congestive heart failure and, when the fluid builds up, breathing becomes difficult and I have to eliminate the fluid. I just can’t seem to improve […]

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Investment Time

Investment Time

| July 15, 2013 | 0 Comments

I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too. The music business is so competitive these days that you don’t want to give your competition any good ideas that they might use against you! Ron Lukowski wrote me and told me a story […]

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It’s Not What You Say… It’s How You Say It

It’s Not What You Say… It’s How You Say It

| June 13, 2013 | 0 Comments

Two things that are important to a sales presentation are humor and metaphors. Humor eases any tension that can arise in a sales presentation, and a metaphor can give one more power. A good example of a metaphor is Shakespeare’s inimitable language in his play As You Like It. He wrote: All the world’s a […]

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The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

| May 15, 2013 | 0 Comments

I have kept my sales training to the basics because, just like in school, we aren’t able to read until we first learn our ABCs. There is a lot of psychology connected to selling, because the customer is buying emotionally. You all know that I hate psychobabble. Unfortunately, in selling, the customer’s mind is making […]

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Persistence Is The Key To Success

Persistence Is The Key To Success

| April 12, 2013 | 0 Comments

President Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are the omnipotent.” Persistence is a […]

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Affirmations

Affirmations

| March 15, 2013 | 0 Comments

By Gene Fresco Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” If you are not happy with the results you are getting by selling the way you do, then you have to change something. We are all creatures of habit. We go about our lives doing […]

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