Tag: guitar

Fender Announces Direct-To-Consumer Program

Fender Announces Direct-To-Consumer Program

| March 29, 2014 | 0 Comments

Fender recently announced the American Design Experience, a new offering on Fender.com that allows consumers to design electric guitars and basses based on Fender’s iconic instruments: the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars. Consumers’ personalized designs are then built by hand in Fender’s flagship Corona CA-based facility and delivered to their door within 90 […]

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Guitarmageddon II

Guitarmageddon II

| August 15, 2013 | 0 Comments

If you’ve been following the trades, you might be gleefully crowing over the difficulties Guitar Center seems to be having. Although I shed no tears for the reversals of those who live by the sword, I believe we could be heading for a Dickensian contrast: “It was the best of times, it was the worst […]

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Guitar Company Offers Solution To ‘Showrooming’

Guitar Company Offers Solution To ‘Showrooming’

| August 14, 2013 | 0 Comments

Some 60% of consumers admit to “showrooming,” the practice of shopping retail stores with the intent to make their purchase from another outlet—usually online—at a more competitive price. Only 10% of those online purchases are made through the original retail outlet that was “showroomed.” The manufacturer of the Fretlight Guitar is helping independent music dealers […]

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In The Spotlight: Redbone Guitar Boutique

In The Spotlight: Redbone Guitar Boutique

| July 17, 2013 | 0 Comments

Before Redbone Guitar Boutique officially opened its doors in September 2008, Owner Richard Turner had envisioned a very specific purpose for the space he’d created at 4343 McCullough Ave. in San Antonio TX—and it had nothing to do with selling guitars. “Originally, it wasn’t even going to be a store,” Turner said. A veteran producer, […]

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Virginia Is For Amp Lovers

Virginia Is For Amp Lovers

| July 15, 2013 | 0 Comments

I had just returned from a secret assignment, one in which I saved the Organization’s petunias, and I was beginning to question my mission. After all these years, it never ceases to amaze me how challenging this job can be. Call me a crazy fool, but I’m always expecting more than just empty congratulatory lines […]

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Rattle & Strum

Rattle & Strum

| April 15, 2013 | 0 Comments

The guitar market is often lumped together as exactly that: an amalgam of all different types of guitars, and every manufacturer from small to large. That, however, isn’t really an accurate way to look at a market segment boasting such a high level of diversity and that evinces sales trends, even within the guitar universe, […]

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Guitar Sales Hit A High Note

Guitar Sales Hit A High Note

| April 12, 2013 | 0 Comments

2012 Was Another Good Year, Led By Acoustics What a difference two months can make. In February, a story titled “The State of Our Union,” written by this author, discussed how the hangover from the barely averted “fiscal cliff” and debt ceiling crisis were causing a lot of pain for the U.S. consumer. Now, however, […]

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Mitch Colby Unveils New Boutique Guitar Amplifier Line

Mitch Colby Unveils New Boutique Guitar Amplifier Line

| March 25, 2013 | 0 Comments

Those who know Mitch Colby are well aware of his preoccupation with guitar amplifier tone. As a key member of Korg USA’s team for more than 30 years, Colby helped guide the direction of two amplifier brands: VOX and Marshall. As a collector, gear aficionado and technician, he has stayed at the forefront of guitar […]

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