Tag: guru
Affirmations
By Gene Fresco Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” If you are not happy with the results you are getting by selling the way you do, then you have to change something. We are all creatures of habit. We go about our lives doing [...]
How Much Do I Love You?
By Gene Fresco The five strongest emotions are Survival, Recognition, Love, Sex and Greed. February is the month in which Love prevails. Why? Valentine’s Day! This is the month that people, usually but not necessarily of opposite sexes, express their love. As a child, how many times did you bring home a Valentine’s card to [...]
Here We Go Again…It’s 2013
By Gene Fresco The years just keep coming, don’t they? This year, let’s do it right. Most of you will be going to NAMM, because going will tell you what’ll be happening this year. Manufacturers have made their plans for the coming year, and their new products will give you an idea of what they [...]
Don’t Worry About being the Star: BE THE STAR MAKER
By Gene Fresco Zig Ziglar is famous for saying, “You can get anything in life that you want if you help enough other people get what they want.” When we take the spotlight off ourselves and shine it on someone else, that person responds in incredible ways. Showing someone that we believe in him or [...]
Avoid Distractions!
By Gene Fresco What is the greatest cause that makes a salesperson fail? Distractions! We have many distractions in life: personal problems, financial problems, our love life, our family, indebtedness…and now we have the greatest distraction of all: the computer. It’s a temptation that cannot be resisted. Every one of us has one on our [...]
Most Important Quarter Of The Year
By Gene Fresco Retailers make from 47 percent to up to 60 percent of their yearly sales volume in the last quarter of the year. It’s September, and now is the time for you to make your plans for the coming quarter. The better the plan, the more sales you will have. The four holidays [...]
Eight To 80
By Gene Fresco The best way to increase your business is to increase your present demographics of customers. Do you see the same old customers day in and day out? Well, you are going to have to change that! I am going to tell you how to do it. When I was in the group [...]
Getting New Customers And Keeping The Old Ones
By Gene Fresco When I was training to be a manufacturer’s rep for Ampeg amps, I traveled with the rep for California, whom, by the way, I trained when he worked in retail with me. We went to Oakland to see a music dealer. As we pulled up in front of the store, I saw [...]
That’s Not A Lion… It’s A Pussycat!
By Gene Fresco Theorists have said that humans have retained in their psyches the need to experience the life-and-death feeling of our ancestors who went out to hunt their food and, sometimes, the food ate them. We do this today by gambling, participating in dangerous sports and, believe it or not, by making major purchases. [...]
NO ‘BE-BACKS’
By Gene Fresco The greatest loss of sales is from the “I’ll be back” objection. Most salespeople don’t know how to overcome the “Be back” objection or the “I’d like to think it over” objection. The reasons customers say that is because you didn’t solve their problem, you didn’t close the sale or you didn’t [...]
