Tag: March 2013 Issue

Jeremy Payne • OSS Sales & Marketing Director, The Music People

Jeremy Payne • OSS Sales & Marketing Director, The Music People

| March 15, 2013 | 0 Comments

Given how dynamic and fast-evolving the music marketplace can be, very few manufacturers or distributors in the music products industry are content simply to rest on their laurels. Nevertheless, it is somewhat rare to find a company that takes self-betterment and continual improvement as seriously as The Music People (TMP), based in Berlin CT. Last [...]

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Affirmations

Affirmations

| March 15, 2013 | 0 Comments

By Gene Fresco Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” If you are not happy with the results you are getting by selling the way you do, then you have to change something. We are all creatures of habit. We go about our lives doing [...]

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An Introduction To Branding your Business

An Introduction To Branding your Business

| March 15, 2013 | 0 Comments

By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions It’s easy to look around and identify companies that have great brands. How about that soda with the red and white sweeping logo? Or that operating system software company that dominates the PC market? Remember the company that Thomas Edison built? Look at some of [...]

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The O’Reilly Factor

The O’Reilly Factor

| March 15, 2013 | 0 Comments

By Dan Vedda We’ve often talked about the “unique” aspects of our industry: the passionate, hands-on, geek-lust involvement of both consumers and purveyors of music products. “Outsiders don’t get MI” is the common refrain, usually referring to both the models and mechanisms of our business and the outsized passions and peccadilloes of the personalities involved. [...]

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