Tag: Sales Guru
The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’
I have kept my sales training to the basics because, just like in school, we aren’t able to read until we first learn our ABCs. There is a lot of psychology connected to selling, because the customer is buying emotionally. You all know that I hate psychobabble. Unfortunately, in selling, the customer’s mind is making [...]
Persistence Is The Key To Success
President Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are the omnipotent.” Persistence is a [...]
ENTHUSIASM: Don’t Leave Home Without It!
By Gene Fresco Years ago, when I was honorably discharged from the Air Force, I pondered what my career would be in civilian life. I read an article that said the three highest-paying careers were doctor, salesman and lawyer. Well, I didn’t have a medical degree and I didn’t have a law degree. So, I [...]
Getting New Customers And Keeping The Old Ones
By Gene Fresco When I was training to be a manufacturer’s rep for Ampeg amps, I traveled with the rep for California, whom, by the way, I trained when he worked in retail with me. We went to Oakland to see a music dealer. As we pulled up in front of the store, I saw [...]
