Tag: Sales Guru

Investment Time

Investment Time

| July 15, 2013 | 0 Comments

I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too. The music business is so competitive these days that you don’t want to give your competition any good ideas that they might use against you! Ron Lukowski wrote me and told me a story […]

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It’s Not What You Say… It’s How You Say It

It’s Not What You Say… It’s How You Say It

| June 13, 2013 | 0 Comments

Two things that are important to a sales presentation are humor and metaphors. Humor eases any tension that can arise in a sales presentation, and a metaphor can give one more power. A good example of a metaphor is Shakespeare’s inimitable language in his play As You Like It. He wrote: All the world’s a […]

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The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

The ‘Crowd Mind,’ ‘Trial Closes’ & ‘Pacing’

| May 15, 2013 | 0 Comments

I have kept my sales training to the basics because, just like in school, we aren’t able to read until we first learn our ABCs. There is a lot of psychology connected to selling, because the customer is buying emotionally. You all know that I hate psychobabble. Unfortunately, in selling, the customer’s mind is making […]

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Persistence Is The Key To Success

Persistence Is The Key To Success

| April 12, 2013 | 0 Comments

President Calvin Coolidge said, “Nothing in the world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are the omnipotent.” Persistence is a […]

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ENTHUSIASM: Don’t Leave Home Without It!

ENTHUSIASM: Don’t Leave Home Without It!

| November 14, 2012 | 0 Comments

By Gene Fresco Years ago, when I was honorably discharged from the Air Force, I pondered what my career would be in civilian life. I read an article that said the three highest-paying careers were doctor, salesman and lawyer. Well, I didn’t have a medical degree and I didn’t have a law degree. So, I […]

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Getting New Customers  And Keeping The Old Ones

Getting New Customers And Keeping The Old Ones

| June 15, 2012 | 0 Comments

By Gene Fresco When I was training to be a manufacturer’s rep for Ampeg amps, I traveled with the rep for California, whom, by the way, I trained when he worked in retail with me. We went to Oakland to see a music dealer. As we pulled up in front of the store, I saw […]

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