Tag: Special To The Retailer

You’re Not Alone

You’re Not Alone

| January 28, 2016 | 0 Comments

Owning and operating an independent music store can be an exciting, gratifying experience. I think many store owners got into this business with a bit of starry-eyed wonder. We were thrilled to be in the music business. We were the cool guys in town…the guys who owned “the guitar store.” Over time, reality sinks in. […]

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Online ‘Deals’ Might Not Be So Great

Online ‘Deals’ Might Not Be So Great

| November 19, 2015

Gear buyers love a good deal, and I love a good deal more than most. In today’s gear marketplace, deciding what constitutes a good deal entails a lot more variables than simply asking, “Who has the lowest price?” Thirty years ago, getting the best deal was a pretty easy thing to define. You went to […]

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The Urge To Merge

The Urge To Merge

| August 19, 2015 | 0 Comments

In July 2012, I wrote about something I called “The U.N. of Musical Instruments” (msr.io/1J2xcyK). The article explored the different branches of the music products industry, and it emphasized that we need to communicate with each other for our mutual longevity and success. The members of the American Musical Instrument Society (AMIS) are the scholars […]

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The Analog Synthesizer Renaissance

The Analog Synthesizer Renaissance

| June 21, 2015 | 0 Comments

It’s no secret that we’re right in the middle of an analog synthesizer renaissance. We’ve seen consumer demand go through the roof for all things analog. This has a lot to do with “vintage” and “retro” being buzzwords, but there are also other contributing factors. They include the prevalence of EDM, a resurgence of ’80s […]

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Why Digital Wireless?

Why Digital Wireless?

| May 15, 2015 | 0 Comments

There’s no question about it: the digital age is upon us. Most students would probably laugh—or be confused—if you asked them whether they used the library’s card catalog to complete a research project, and it’s become rare to see someone pull out a map when navigating a new city. With the days of cassette tapes […]

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An Open Invitation

An Open Invitation

| March 19, 2015 | 0 Comments

Undoubtedly, as a music retailer, you have seen many amazing instruments over the years. It might have been at a manufacturer’s headquarters, a trade show or, most likely, as part of your own inventory. But have you ever seen the world’s instruments brought together in one place? At the world’s only global musical instrument museum, […]

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Adapted For Success: An Inside Look At Gruhn Guitars, 45 Years On

Adapted For Success: An Inside Look At Gruhn Guitars, 45 Years On

| January 28, 2015 | 0 Comments

It is perhaps not surprising, given his undergraduate work in animal behavior studies and graduate work in both that and zoology, that George Gruhn, Owner of Gruhn Guitars in Nashville TN, analogizes his widely respected vintage, used and new guitar business to a biological organism. “The organ systems all have to be present and doing […]

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Promotions that Really Work

Promotions that Really Work

| January 23, 2015 | 0 Comments

The Independent Music Store Owners (iMSO) forum, located at musicstoreowners.com/forum and available to all iMSO members (joining is free), recently featured a store owner discussing a favorite promotion that seems to have run its course. He was asking for suggestions as to which promotions our group found successful. And, in general, he just needed some […]

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Transition From National To Local Marketing

Transition From National To Local Marketing

| December 19, 2014 | 0 Comments

For nearly 100 years, the Hanser family has been involved in the musical instrument industry. A furniture maker by trade, my grandfather began building cabinets for the Baldwin piano company during the 1920s. Still having close ties to people in Germany, he had friends constantly asking for his help in getting instrument parts from the […]

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You Should Be Stocking Boutique Brands

You Should Be Stocking Boutique Brands

| November 18, 2013 | 0 Comments

I’ve seen this scenario play out twice: A guy comes into a local music store and heads straight for a particular brand of guitar, plays it for a while, brings it to the front of the store and asks the owner how much it is. The owner looks at the tag and quotes a sale […]

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