Tag: Special To The Retailer

Why Digital Wireless?

Why Digital Wireless?

| May 15, 2015 | 0 Comments

There’s no question about it: the digital age is upon us. Most students would probably laugh—or be confused—if you asked them whether they used the library’s card catalog to complete a research project, and it’s become rare to see someone pull out a map when navigating a new city. With the days of cassette tapes […]

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An Open Invitation

An Open Invitation

| March 19, 2015 | 0 Comments

Undoubtedly, as a music retailer, you have seen many amazing instruments over the years. It might have been at a manufacturer’s headquarters, a trade show or, most likely, as part of your own inventory. But have you ever seen the world’s instruments brought together in one place? At the world’s only global musical instrument museum, […]

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Adapted For Success: An Inside Look At Gruhn Guitars, 45 Years On

Adapted For Success: An Inside Look At Gruhn Guitars, 45 Years On

| January 28, 2015 | 0 Comments

It is perhaps not surprising, given his undergraduate work in animal behavior studies and graduate work in both that and zoology, that George Gruhn, Owner of Gruhn Guitars in Nashville TN, analogizes his widely respected vintage, used and new guitar business to a biological organism. “The organ systems all have to be present and doing […]

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Promotions that Really Work

Promotions that Really Work

| January 23, 2015 | 0 Comments

The Independent Music Store Owners (iMSO) forum, located at musicstoreowners.com/forum and available to all iMSO members (joining is free), recently featured a store owner discussing a favorite promotion that seems to have run its course. He was asking for suggestions as to which promotions our group found successful. And, in general, he just needed some […]

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Transition From National To Local Marketing

Transition From National To Local Marketing

| December 19, 2014 | 0 Comments

For nearly 100 years, the Hanser family has been involved in the musical instrument industry. A furniture maker by trade, my grandfather began building cabinets for the Baldwin piano company during the 1920s. Still having close ties to people in Germany, he had friends constantly asking for his help in getting instrument parts from the […]

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You Should Be Stocking Boutique Brands

You Should Be Stocking Boutique Brands

| November 18, 2013 | 0 Comments

I’ve seen this scenario play out twice: A guy comes into a local music store and heads straight for a particular brand of guitar, plays it for a while, brings it to the front of the store and asks the owner how much it is. The owner looks at the tag and quotes a sale […]

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Gretsch Celebrates 130 Years Of ‘Social Networking’

Gretsch Celebrates 130 Years Of ‘Social Networking’

| July 16, 2013 | 0 Comments

It’s been said that good networks are the foundation of good business. Robert Kiyosaki, author of the popular book Rich Dad, Poor Dad, wrote, “The richest people in the world look for and build networks. Everyone else looks for work.” This year, as Gretsch celebrates 130 years of family-owned business, it occurs to me that […]

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Strength In Numbers: Why Join a Buying Group?

Strength In Numbers: Why Join a Buying Group?

| June 12, 2013 | 0 Comments

You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for it. How many times have you commented on (or griped, complained and ranted about) how these businesses have all the buying power because they have […]

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Rental Programs:  A Compelling Value Proposition

Rental Programs: A Compelling Value Proposition

| April 12, 2013 | 0 Comments

They’re A Continuing Profit Center, Sitting Alongside Regular Sales The desire to make music and share one’s art—whether you’re a member of a rock ‘n’ roll band, you’re a gigging DJ or you fall anywhere on the spectrum in between—is simply irrepressible, which means music product retailers can rest assured that the market’s long-term future […]

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Solutions For Amplifying Modeling Processors On Stage

Solutions For Amplifying Modeling Processors On Stage

| April 8, 2013 | 0 Comments

Traditionally, the guitar amplifier was really an extension of the electric guitar. The amplifier was as much a part of a guitarist’s tone as was the selection of guitar body, fingerboard and pickups. Over the years, guitar amplifier designs have been offered in multiple flavors, each offering the guitarist a different sonic signature with which […]

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