RSSCategory: Under The Hood

Under The Hood: <br/>Casio’s CELVIANO Grand Hybrid Pianos

Under The Hood:
Casio’s CELVIANO Grand Hybrid Pianos

| February 4, 2016 | 0 Comments

Casio America, Inc., is a company whose considerable brand cachet extends across a number of technology-centered categories. Its company name and diverse assortment of products are commonplace in households across the globe, further buttressing the company’s enviable reputation. For Casio’s Electronic Musical Instrument Division, though, now is a particularly exciting time, ripe with product introductions […]

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D’Addario’s Reserve Saxophone Reeds

D’Addario’s Reserve Saxophone Reeds

| December 29, 2015 | 0 Comments

When D’Addario’s Reserve Alto Saxophone Reeds hit the market in June 2014, they generated an incredible amount of positive feedback from some of the world’s top artists. Jim D’Addario, CEO of D’Addario & Co., Inc., is no stranger to reeds. As a child, he went to Mario Maccaferri’s French-American Reed Factory in The Bronx when […]

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Zoom’s Q8 Handy Video Recorder

Zoom’s Q8 Handy Video Recorder

| November 26, 2015

Since the company’s very beginning, Zoom has focused on creating products for musicians. With advancements in audio and video technology, as well as the continued evolution of customers’ creative desires, the company’s products have crossed over to an array of uses that is considerably wider than just music. In converging new technology with creators’ ever-expanding […]

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Zildjian’s L80 Low Volume Cymbal

Zildjian’s L80 Low Volume Cymbal

| October 29, 2015

There are a lot of iconic brands in the music products industry—names that, even for non-players, are deeply embedded in popular culture and our collective consciousness—but very few have reached the legendary status that Zildjian has attained. Avedis Zildjian founded the Avedis Zildjian Company, now headquartered in Norwell MA, in Constantinople in 1623, making the […]

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Alfred Music’s ‘The Christmas Family Songbook’

Alfred Music’s ‘The Christmas Family Songbook’

| September 24, 2015

It might only be September, but this month’s “Holiday Sales Guide” feature has put everybody at The Retailer in a festive holiday mood. So, what product could be more fitting to profile than Alfred Music’s “The Christmas Family Songbook”? Long recognized as a leader in educational print music publishing, Alfred Music is in the midst […]

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CHAUVET DJ’s GigaBAR IRC

CHAUVET DJ’s GigaBAR IRC

| August 22, 2015 | 0 Comments

In the highly competitive lighting industry, it’s difficult to stay in the lead. What most sets CHAUVET DJ apart—besides the innovative products that the company creates—is its dedication to staying on top of the needs of the entertainers and companies buying its lighting products. With entertainers increasingly being asked to set up and break down […]

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VOX’s VX I And VX II Modeling Guitar Amplifiers

VOX’s VX I And VX II Modeling Guitar Amplifiers

| July 10, 2015 | 0 Comments

Korg USA’s family of brands, which encompasses well-respected names that the company manufactures and those that it distributes, is enviable throughout the music products industry. Even among this bevy of beloved brands, though, VOX stands out for its innovation, product quality and price-to-performance ratio. And that’s why, this month, The Retailer’s shining a spotlight on […]

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Blizzard Lighting’s: LB-Par Hex Fixture

Blizzard Lighting’s: LB-Par Hex Fixture

| June 15, 2015 | 0 Comments

Of all the diverse segments of the music products market, perhaps none has experienced stronger growth—and more rapid technological evolution—than the lighting segment has. And, among companies that serve the MI industry’s lighting needs, few offer Blizzard Lighting’s potent blend of great products, real value and dedicated support. The company, which was founded in 2010 […]

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Roland’s JD-Xi Interactive  Analog/Digital  Crossover Synthesizer

Roland’s JD-Xi Interactive Analog/Digital Crossover Synthesizer

| May 27, 2015 | 0 Comments

In a music market that’s saturated with gear of all shapes and sizes, synthesizers still remain as popular as ever. If the 2015 NAMM Show was any indication, reissues are all the rage; the hottest models of the moment are based on the analog bad boys of yesterday. Last year, Roland, a company still at […]

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TC Electronic’s Ditto Looper Family

TC Electronic’s Ditto Looper Family

| March 19, 2015 | 0 Comments

There’s no doubt that today’s music products market is saturated with pedals of all shapes and sizes. And that’s why, when TC Electronic released its straightforward Ditto Looper pedal to wide success in 2013, even members of the Danish company, including Tore Mogenson, the Guitar Products Manager, were surprised by its warm reception worldwide. Founded […]

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