RSSCategory: Under The Hood

PRS Guitars’ S2 Vela

PRS Guitars’ S2 Vela

| May 31, 2016 | 0 Comments

The guitar segment of the music products market boasts a number of brands whose names have become synonymous with rock ‘n’ roll and musical virtuosity. Few guitar makers, however, have cultivated the reputation for quality and craftsmanship that imbue three letters: PRS. Founded by Paul Reed Smith in 1985, Stevensville MD-based PRS Guitars is a […]

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Under The Hood Of Yamaha’s Montage Synthesizer

Under The Hood Of Yamaha’s Montage Synthesizer

| April 26, 2016 | 0 Comments

At the NAMM Show this past January, Yamaha Corp. of America launched more than 100 products, thus ensuring that the venerable company—the world’s largest musical instrument manufacturer—was the talk of the show. But perhaps no product attracted more attention than the Montage synthesizer, which will be in stores on May 6 and which will come […]

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Under The Hood Of The Tradition Series

Under The Hood Of The Tradition Series

| March 25, 2016 | 1 Comment

Riversong Guitars is a British Columbia-based guitar manufacturer whose unique creations represent the meeting of functional design and beautiful sound. Riversong Guitars’ Owner, Mike Miltimore, set out to do just that when he and luthier Mike Trelenberg first started building guitars out of the back of his parents’ music store approximately 10 years ago. “Mike […]

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ZIVIX’S JAMSTIK+: Portable  Digital Guitar

ZIVIX’S JAMSTIK+: Portable Digital Guitar

| February 19, 2016 | 0 Comments

Joe Lamond, President and CEO of NAMM, frequently emphasizes the importance of growing the music products industry, arguing that we mustn’t merely fight over the pieces of the existing pie but, rather, grow the pie so that everyone’s share becomes larger. A major part of doing that is to expand the ranks of music makers. […]

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Under The Hood: <br/>Casio’s CELVIANO Grand Hybrid Pianos

Under The Hood:
Casio’s CELVIANO Grand Hybrid Pianos

| February 4, 2016 | 0 Comments

Casio America, Inc., is a company whose considerable brand cachet extends across a number of technology-centered categories. Its company name and diverse assortment of products are commonplace in households across the globe, further buttressing the company’s enviable reputation. For Casio’s Electronic Musical Instrument Division, though, now is a particularly exciting time, ripe with product introductions […]

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D’Addario’s Reserve Saxophone Reeds

D’Addario’s Reserve Saxophone Reeds

| December 29, 2015 | 0 Comments

When D’Addario’s Reserve Alto Saxophone Reeds hit the market in June 2014, they generated an incredible amount of positive feedback from some of the world’s top artists. Jim D’Addario, CEO of D’Addario & Co., Inc., is no stranger to reeds. As a child, he went to Mario Maccaferri’s French-American Reed Factory in The Bronx when […]

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Zoom’s Q8 Handy Video Recorder

Zoom’s Q8 Handy Video Recorder

| November 26, 2015

Since the company’s very beginning, Zoom has focused on creating products for musicians. With advancements in audio and video technology, as well as the continued evolution of customers’ creative desires, the company’s products have crossed over to an array of uses that is considerably wider than just music. In converging new technology with creators’ ever-expanding […]

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Zildjian’s L80 Low Volume Cymbal

Zildjian’s L80 Low Volume Cymbal

| October 29, 2015

There are a lot of iconic brands in the music products industry—names that, even for non-players, are deeply embedded in popular culture and our collective consciousness—but very few have reached the legendary status that Zildjian has attained. Avedis Zildjian founded the Avedis Zildjian Company, now headquartered in Norwell MA, in Constantinople in 1623, making the […]

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Alfred Music’s ‘The Christmas Family Songbook’

Alfred Music’s ‘The Christmas Family Songbook’

| September 24, 2015

It might only be September, but this month’s “Holiday Sales Guide” feature has put everybody at The Retailer in a festive holiday mood. So, what product could be more fitting to profile than Alfred Music’s “The Christmas Family Songbook”? Long recognized as a leader in educational print music publishing, Alfred Music is in the midst […]

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CHAUVET DJ’s GigaBAR IRC

CHAUVET DJ’s GigaBAR IRC

| August 22, 2015 | 0 Comments

In the highly competitive lighting industry, it’s difficult to stay in the lead. What most sets CHAUVET DJ apart—besides the innovative products that the company creates—is its dedication to staying on top of the needs of the entertainers and companies buying its lighting products. With entertainers increasingly being asked to set up and break down […]

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