D’Addario has appointed Pat Zerbo to Marketing Program Director and Ari Simon to Inside Sales Manager. Zerbo has spent a number of years at D’Addario & Company and has recently been selected for the newly created position of Marketing Program Director, reporting directly to Jack Sonni, Vice President of Marketing. In this role, Zerbo will assist and facilitate the implementation of marketing initiatives across the combined sales, marketing and product management teams. Zerbo will specifically assist in brand development, as well as maximizing and disseminating B2C communications and connecting opportunities. He will also assist the Artist Relations team in developing marketing programs. Zerbo will be involved in coordinating and facilitating opportunities with strategic marketing partners within the general MI space.
Ari Simon, as Inside Sales Manager, will manage the company’s inside sales efforts, reporting directly to Peter D’Addario, U.S. Sales Manager. Since joining D’Addario in 2007, Simon has handled the largest ISR account roster and some of the largest customers throughout the Northeast. In this new position, Simon will be responsible for the Inside Sales Representatives’ sales goals achievement, B2B promotion creation, online training content and other initiatives that are intended to continue to grow D’Addario & Company’s sales to independent retailers in the United States.